Bachelor in Business Administration (Marketing) (Hons)

Course Name:

Bachelor in Business Administration (Marketing) (Hons)

University Name:

Universiti Tenaga Nasional (UNITEN)

Campus:

Pahang

Qualification:

Bachelor

Duration:

3 years

Intake:

January, July, September

IELTS:

5.5 Study Mode:

On-campus

Study Type:

Full time study

Program Mode:

Coursework

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Yearly Tuition Fees

Year	Fee
1st Year	MYR 23,000
2nd Year	MYR 23,000
3rd Year	MYR 23,000

Other Fees body { font-family: Poppins, sans-serif; margin: 0; padding: 0; background-color: #f5f5f5; } .table-container { width: 100%; background-color: #fff; border-radius: 8px; overflow: hidden; border: 1px solid #ddd; } .table-header { background-color: #16726F; color: white; padding: 12px; text-align: center; font-size: 18px; font-family: 'Lexend', sans-serif; } table { width: 100%; border-collapse: collapse; } th, td { padding: 12px; text-align: left; border-bottom: 1px solid #ddd; } th { background-color: #585858; color: #585858; } tr:hover { background-color: #f2f2f2; } td { color: #585858; } .table-row-first th { color: #585858; }

Other Fees

Category	Fees
Application Fee	MYR 1,100
EMGS Application Fee (Visa)	MYR 2,850
Registration Fee	MYR 7,000

Note:

+University fees for this course do not include 6% tax (SST)

Campus

Pahang

Qualification

Bachelor

Duration

3 years

Intake

January, July, September

IELTS

5.5

Study Mode

On-campus

Study Type

Full time study

Program Mode

Coursework

Are you interested to apply for

Universiti Tenaga Nasional (UNITEN)?

Course Fee for International Students

Yearly Tuition Fees

Year	Fee
1st Year	MYR 23,000
2nd Year	MYR 23,000
3rd Year	MYR 23,000

Other Fees

Category	Fees
Application Fee	MYR 1,100
EMGS Application Fee (Visa)	MYR 2,850
Registration Fee	MYR 7,000

Note:

+University fees for this course do not include 6% tax (SST)

Course Overview

The Bachelor of Business Administration (Hons) in Marketing at UNITEN (Universiti Tenaga Nasional) is the ideal degree for the “creative strategist.” It is designed for students who want to understand exactly what makes people buy and how to drive business growth. It is important to note that this is a Business Administration (BBA) degree first. This means you will master the hard skills of business—Accounting, Finance, and Data Analysis—giving you the credibility to sit in any boardroom. On top of that foundation, you specialize in Marketing Management, learning how to generate innovative ideas and build brands specifically for the Malaysian market. This mix of “hard” business data and “soft” creative strategy prepares you for dynamic roles like Brand Manager, Social Media Strategist, or Marketing Executive.

Curriculum

Programme Structure

Category	Subjects
Programme Courses	English for Business Public Speaking & Presentations Islam and Civil Society I / Moral and Civil Society I Islam and Civil Society II / Moral and Civil Society II Islam and Civil Society I / Moral and Civil Society III Hubungan Etnik Tamadun Islam & Tamadun Asia General Elective MPU 02 Financial & Managerial Accounting Business Economics Principles of Finance Malaysian Commercial Law Principles of Management Business Communication Organizational Behaviour International Business E-Business Human Resource Management Business Ethics Operations Management Strategic Management Principles of Marketing Business Mathematics Business Research Energy Management & Sustainability Entrepreneurship Consumer & Buyer Behaviour Product & Brand Management Integrated Marketing Communications Sales Management Services Marketing Strategic Marketing Issues of Marketing in Malaysia Marketing Project 1 Elective Course Industrial Training
Notes	Subject marked (*) is required for Malaysian students only.

Field of Research

N/A